Loo…ong!
Here and there on my bookshelves are books with impressively short titles: Silk, Holes, Aura, Dune, The Pearl, The Strain, Jane Eyre, Snow Country, Schoolgirls, The Bathroom, The Witcher, Life for Sale,… They’re all great titles that manage to convey the spirit of the stories and pique my curiosity with just one or two words.
But there’s something poetic about titles that are long. Confession of a Shopaholic, Flying Over the Cuckoo’s Nest, And Then There Were None, The Sons of Great Bear, 2000 Leagues Under the Sea, At the Mountain of Madness, The Crab With the Golden Claw, Aristotle and Dante Discover the Secrets of the Universe, Three Men in a Boat – To Say Nothing of the Dog, The Story of a Snail Who Discovered the Importance of Being Slow.

“I love huge books with lengthy words, and tiny books with concise sentences,” Grant Snider once confessed in his witty picture book I Will Judge You By Your Bookshelf. I’m half like him. Lengthiness and brevity, radically I appreciate both, but emotionally, the scale seems heavier on the wordy side. Those poetic titles seem to know how to caress my imagination. And their intonations when reading aloud are like melodies pouring into my ears.
I wasn’t always paid attention to titles. I would judge a book by its premise and, to be more sure, read a few pages to see if the writing style appealed to me. But when I got into advertising, and was frequently scolded for writing unnecessarily long headlines, that I began to look at titles and headlines with a new eye. Long and verbose are two different things. The book titles I mentioned above all have lots of words, but each has a reason to be there; no word is superfluous, and no word can be cut or replaced without altering the meaning or emotion of the entire sentence.
Not only books, but movies are also full of examples of titles so long that they could fill a couple lines in a notebook. There are two anime series that, in my opinion, have very witty, very long, and very creative episode titles.
First up is One Piece. There’s about a dozen words in each episode title. It’s usually split into two parts: main title above and subtitle below. The brilliance of One Piece’s titles lies in their ambiguity. They never reveal more than necessary, only dropping enough information to arouse curiosity. Some of the titles I’m most impressed with from One Piece are:
- Episode 46: Chasing the Straw Hat! Little Buggy’s Big Adventure!
- Episode 60: Through the Sky They Soar! The 1000 Year Legend Lives Again!
- Episode 122: Sand Crocodile and Water Luffy! Death Match – Round 2!
- Episode 250: The End of a Legend! The Day the Sea Train Wept!
- Episode 287: I Won’t Fight You, Even if I Die! Sanji’s Manly Chivalry!
- Episode 318: The Mother is Strong! Zoro’s Slapstick Housework Help!
- Episode 338: The Delight of Having Met People! The Skeleton Gentleman’s True Colors!
- Episode 356: Usopp the Strongest? Leave the Negatives to Me!
- Episode 405: Disappearing Crew! Final Days of the Straw Hats!
- Episode 438: Paradise in Hell! Impel Down Level 5,5!
- Episode 456: Where Are My Crew? The Giant Tomb and the Underwear Debt!
- Episode 484: Marine Headquarters Collapses! Whitebeard’s Unspeakable Wrath
- Episode 496: Someday to the Sea! The Oath Cups of the Three Brats!
- Episode 637: Big Names Duke It Out! The Heated Block B Battle!
If there were only one sentence instead of two, these titles would still be fine. “Disappearing Crew”, “Impel Down Level 5,5”, “Marine Headquarters Collapses” — they’re clearly good enough on their own. But adding a sentence imbues the otherwise neutral titles with the narrator’s emotion. It’s the joy of Usopp bravely stepping up to take on the responsibility in a seemingly hopeless situation. It’s the poignant feeling of someone who’s been adrift at sea for half a century finally meeting the person they need to meet. The writers knew what was going to happen, but instead of telling us directly, they wrapped information in thin veil blankets, letting the audience to unravel them layer by layer as they watched. Before each episode, I only saw the title as an intriguing announcement. But when the episode ended, I looked back and gasped in admiration. Some titles even became better as I watched subsequent arcs and saw the consistency of the story.
Next up is Gintama. This series is eccentric, and so is its episode title. If you haven’t seen that episode, you’d never guess what it’s about based on the title.
- Episode 12: People Who Make Good First Impressions Usually Suck
- Episode 19: Why’s the Sea So Salty? Because You City Folk Pee Whenever You Go Swimming!
- Episode 23: When You’re in a Fix, Keep on Laughing, Laughing
- Episode 28: Good Things Never Come In Twos (But Bad Things Do)
- Episode 31: You Always Remember The Things That Matter The Least
Despite its quirky storytelling, Gintama isn’t a show you should watch with your brain off. The film is full of dialogues and actions meant to satirize someone or something. And those bizarre titles are like a code: sent to the viewer from the beginning of each episode, but only deciphered after watching it.
In the music scene, musicians are also proving to be quite adept at creating long titles.
- You never give me your money – the Beatles
- How can you mend a broken heart – Bee Gees
- What is and what should never be – Led Zeppelin
- When you tell me that you love me – Diana Ross
- Don’t ever let nobody drag your spirit down – Eric Bibbs
- Baby won’t you let me rock’n’roll you – Ten Years After
- I’ll have to say I love you in a song – Jim Croce
- It takes a lot to laugh, it takes a train to cry – written by Bob Dylan, covered by Taj Mahal
- If i said you had a beautiful body would you hold it against me – the Bellamy Brothers
Long, impactful, and apposite to the content – these kinds of titles give me a sense of joy every time I come across them. From them exudes a challenging attitude. In an era where everything has to be fast, concise, and convenient, where every product, both tangible and intangible, is eager to please customers, these titles go against the norm. They demand more time for reading and understanding, they make us asking questions and conducting research to find answers, they provide opportunities for us to reflect the life around.
Long or short, as long as it fits the story, it’s a good title. I don’t choose movies to watch, books to read, or music to listen to based on the number of words in the title. The content and the storytelling are what truly captivate me. But after being exposed to quite a lot of people’s creative works and having gone through the struggle with titles myself, I’ve come to understand the artistry of it. There are plenty of books with long titles, especially in the self-help genre. Isekai anime are also full of titles that sound like entire summaries of the series. I don’t know why these formats have become the standard, but the market is flooded with books and films with super long and similar names. I do like long titles, but the ones that capture the spirit of the works, not the one that simply list the main points.
A while ago, I watched a satirical video mocking Mark Manson, the author of the once-popular self-help book “The Subtle Art of Not Giving a F*ck.” In the video, the creator pretends to be the author and introduces his upcoming books, with titles that are always long and increasingly absurd. Although I think the video is funny, I actually quite like Mark Manson’s title style: witty, creative, and full of attitude, not bland like many other self-help books. In this respect, I think the creator imitated him quite well. Some of his “parody” book titles interest me, and who knows, if I happen to come across them in a bookstore, I might even buy them!
Footnote:
Silk (Alessandro Baricco), Holes (Louis Sachar), Aura (Carlos Fuentes), Dune (Frank Herbert), The Pearl (John Steinbeck), The Strain (Guillermo del Toro, Chuck Hogan), Jane Eyre (Charlotte Bronte), Snow Country (Kawabata Yasunari), Schoolgirls (Nguyen Nhat Anh), The Bathroom (Jean-Phillipe Toussaint), The Witcher (Andrzej Sapkowski), Life for Sale (Yukio Mishima)
Confession of a Shopaholic (Sophie Kinsella), Flying Over the Cuckoo’s Nest (Ken Kesey), And Then There Were None (Agatha Christie), The Sons of Great Bear (Liselotte Welskopf-Henrich), 2000 Leagues Under the Sea (Jules Verne), At the Mountain of Madness (H.P Lovecraft), The Crab With the Golden Claw (A Tintin’s comic, written by Hergu00e9), Aristotle and Dante Discover the Secrets of the Universe (Benjamin Alire Su00e1enz), Three Men in a Boat u2013 To Say Nothing of the Dog (Jerome K.Jerome), The Story of a Snail Who Discovered the Importance of Being Slow (Luis Sepulveda)